About us

Inspired by and love of British art, culture, design and feminine fashion, Tian Yao, a Chinese and UK educated trilingual entrepreneur, launched the Victoria Hyde London brand.

Tian started her first international business at the age of 24.
She succeeded through an inspiring composition of activities from the
Combining rational-analytical thinking with creativity through her master's degree and her lifelong role as a recreational dancer. The fusion of these learned traits resulted in a remarkable fashion instinct. At the same time, the exchange with people from business and culture gave her an appreciation for countless ideas that can come from a global team.

Victoria Hyde London is 70% female and 30% male and has staff in three countries. The company is based on the needs of modern women and always focuses on feminine elegance. To this end, Victoria Hyde works with leading designers from the watch, jewelery and accessories sectors. Victoria Hyde wants to break with the previous idea that watch fashion is exclusively a male domain. So far, the needs of watch fashion have not adequately corresponded to those of women. Tian Yao has recognized this. It is time for a new era. An era of feminine aesthetics inspired and created by the creator herself.

Tian Yao believes that culture and art belong to the world, and she wants to share this belief with Victoria Hyde's customers. She describes the British capital as a source of inspiration, which is reflected in the sensual and playful Victoria Hyde London collections. Inspired by the pulsating metropolis, the products stand for romantic, feminine and style-conscious designs as well as for a distinctive quality standard.

At Victoria Hyde you will experience a world full of sensuality and femininity, paired with culture, fashion and an appreciation for the beautiful things in life.