Dajana Eder, an artist at heart, is a pioneering technologist, personal branding expert, founder of WÆRE bodysuits, and award-winning initiator of WOM3N.dao.
She allows herself to evolve without chasing balance, maintaining mindfulness and holding her boundaries, believing work's purpose lies in opening doors of opportunity for others.

What makes your work meaningful to you?

I have a strong internal compass guided by ethics and moral responsibility. My ambition is to contribute — even in small steps — to closing societal gaps and enabling participation for people from diverse backgrounds. I do this by sharing knowledge, providing access, and building communities. Meaningful work, to me, is work that creates visibility and opens doors where there were none before.

In your daily life, what small habits or routines help you stay true to lovewhatyoudo?

I do regular check-ins with myself. I use brain dumps to release my thoughts and then work with AI tools, such as chatbots, to structure, prioritize, and translate ideas into action. This process helps me recognize my own thought patterns — and, when necessary, consciously break them. It allows me to stay aligned with what truly matters.

Who are the women or role models that have influenced you the most – and why?

Many women have influenced my path. Often, it wasn’t grand gestures, but small words or quiet acts that stayed with me. They gave me strength to endure difficult phases and to not lose sight of my vision. These moments of belief and encouragement shaped how I see myself and what I allow myself to pursue.
Some of my key beliefs were also shaped by iconic statements from women who redefined independence. When Cher said, “Mom, I am a rich man,” it challenged my understanding of gender roles and reinforced the idea that women can be their own source of security and power.
And when Jane Fonda said, “No is a full sentence,” it gave me permission to set boundaries without explanation. It taught me that self-respect is not negotiated — it is practiced.

Looking back, what’s one belief or mindset that has been crucial to your success?

Uncomfortably, it was a limiting belief that became my strongest driver: the connection between love and performance. I learned early to equate achievement with worthiness. Over time, I’ve worked to develop a softer relationship with myself. But this deep-rooted drive also meant that I never gave up. Today, I see it with more compassion — not as something to overcome entirely, but as something that shaped me.

Can you share a defining challenge that changed the trajectory of your journey?

Looking back, many moments in my life felt senseless and overwhelming at the time. Today, they form a clear path. I was born in Slovenia, raised in Austria, and have now lived in Hamburg for over 13 years. Growing up without a stable sense of home or roots meant constantly adapting and navigating uncertainty.
But the most defining turning point was my pregnancy. It challenged my identity at its core and forced me to confront the question: Who am I, if I am not working? It reshaped my understanding of myself, my priorities, and the way I define worth and existence.

How do you balance ambition, personal growth, and your private life ?

I don’t believe in balance as a static state. Especially as a neurodivergent person, I move in phases of intensity and recovery. What matters more than balance is awareness — knowing when to push forward and when to pause, and allowing both without guilt.

 What motivates you on days when things feel difficult or overwhelming?  

Discipline carries me on difficult days. I know I’m not yet where I see myself — and where I want my family to be. At the same time, I consciously create moments of full presence. The simplest moments, like playing with my son without my phone, bring me back to what truly matters. They remind me why I continue.

What is one non-negotiable you always carry with you — in your bag and in your mindset?

The belief that I am allowed to evolve. I am still becoming who I am. I can change — my thinking, my decisions, my direction. Nothing about me is fixed.

Book or podcast that you love and would recommend?

Recently, I read You Manifest You by Claudy Zakrocki, which I also gifted to a friend. It offers a perspective on personal responsibility and inner clarity. And for lightness and entertainment, I’ve loved the Kaulitz Hills podcast since the very first episode.