About Us
Our Purpose
At Victoria Hyde London (VHL), we focus on one simple question: HOW DOES A WOMAN'S LIFE AND OFFICE FIT INTO A HANDBAG?
Because clearly, the function of handbags has changed significantly in the digital age and in times of hybrid working, "new work," and "work-life blending." Simply fancy design is no longer enough for a woman's handbag!
You work from anywhere, anytime: in a café, a coworking space, on the train, or between two meetings and a power yoga class before picking up your child from school or meeting your friends for dinner. Modern women around the world are constantly juggling their personal and professional lives. In fact, we've all become a bit of a "work-life blender," and this trend will only intensify in the age of the Internet of Things. That's why we've introduced a new handbag category where design meets function and practicality: NEW WORK BAGs .
With our NEW WORK BAGs we provide you with fashionable and functional handbags that will accompany you in the new world of work, so that you can concentrate on what YOU love doing – both privately and professionally: LOVE WHAT YOU DO !
OUR VALUES
Be You
Independence
Independence is one of the most important values in life—for you and for our brand. That's why we strive every day to maintain our financial independence by operating without external investors and further developing our supply chain excellence by expanding our own production capacities and our in-house product design and innovation team.
For us, independence also means, above all, that we remain true to our principles; that we can be authentic and ourselves, with all our strengths and weaknesses, which we work on every day – in order to continually develop ourselves as a brand, as a team, and as individuals.
Be Confident
Work-Life Quality
This is what we work for every day: to contribute to the quality of your work and private life. Because quality at work and in life also means self-confidence in everything you do.
As someone who combines both in the busy and sometimes intense new work situations of the digital age, you deserve business handbags and fashion accessories that support you and give you confidence in every situation.
NEW WORK BAGs, in particular – fashionable yet functional business handbags – are our contribution to this goal. A loyal and reliable companion on your life and career path: LOVE WHAT YOU DO!
Be successful
Keep Moving
“Always keep moving” is one of the most important success factors – for your career as well as for our brand.
That's why we're constantly developing and innovating fashion accessories and business handbags that offer solutions to the ever-changing demands of the new working world in the digital age.
OUR VISION
Becoming the leading fashion accessories brand empowering New Workers and Work-Life Blenders worldwide.
OUR MISSION
Developing, innovating, and providing every day's fashion accessories at a fair price, sustainable as well as fashionable design and most importantly, a functionality that meets users' needs in the era of New Work and Work-Life Blending.
OUR BRAND HERITAGE
The success story of Victoria Hyde London is also the story of its founder, Tian Yao, a successful entrepreneur who left her rural home in her early twenties to embark on the international business world. She now looks back on 20 years of experience in the design, production, and retail of fashion accessories for men and women.
Growing up in a small town far from the major cities of northern and eastern China, Tian was raised by two hardworking parents according to the Chinese philosophy: "Women carry half the sky"—meaning that men and women are equal. From an early age, she had to independently organize her life, her education, and her career, developing the values that remain cornerstones of her professional identity today: reliability, independence, resilience, and "always keep moving." By the time Tian graduated from high school, her ultimate goal was clear: complete independence through building an international company.
Her first international milestone was a year abroad in Singapore. There, she founded a small tutoring business to earn funds for her Master's degree in International Management, which she completed at the University of Sunderland (UK) in 2003. Immediately afterward, Tian moved to London and founded her first company, which would later become the Buy Best Direct Group of Companies (BBD Group), with over 200 employees, its own design teams, offices, and production facilities in the UK, Germany, Switzerland, the US, China, Hong Kong, and Kenya.
When she founded Victoria Hyde London as her own fashion accessories brand within the BBD Group in 2014, Tian had not only worked for some of the most influential British fashion brands and chains—such as Marks & Spencer, Debenhams, NEXT, and Topshop—but was also raising two children alone while navigating the sometimes stormy waters of international business—all while constantly balancing her personal, family, and professional lives.
It was then that she first realized that traditional handbags were more of a hindrance than a practical and supportive companion that met a woman's actual professional needs. It was then that she experienced firsthand in London and Hamburg—where she now works—how digitalization and modern working practices were fundamentally changing the functionality requirements of fashionable handbags. And so it was at this point that the idea for NEW WORK BAGs was born.
VHL - Facts & Figures
