Julia traded a powerhouse international corporate career and its relentless grind for four-hour workdays and a business built on joy. Now she guides ambitious women to do the same: exit the careers they've outgrown and design spacious masterpiece businesses aligned with their Human Design Profit Potential, where high profit, low stress and a rich life finally coexist. Her core philosophy? We never trade peace for profit. We create both.
Find further details on her website: www.juliasammann.com

1. What do you love most about the work you do today?
What I love most is that my work is part of something bigger: 

When one woman builds a business or a career around what she loves, the impact ripples outward. It creates value for her, for the people she serves and for all of us. And it starts with me.

First, I’ve been able to build my entire business around my life model: How much I want to work, with whom and when. That gives me incredible freedom over my calendar and so much energy to bring my craft into the world.

Second, I get to work with amazing female entrepreneurs and women leaders who want success, impact and a beautiful life. I help them do exactly what they love most and translate their legacy work into a sustainable income, in a way that lets them truly enjoy their lives. Building masterpiece businesses and careers that bring them so much joy, that’s my mantra.

And third, that ripple keeps growing. When every woman can get up in the morning and do the work she loves most, it raises the vibration a little for all of us.


2. Was there a particular decision, turning point or experience that significantly shaped your career?
Absolutely. I spent my first 20 years in corporate, many of them on the management board of large American consumer companies. Long hours were simply the norm. It was part of my contract, a classic model of trading time for money.

Then I became a mum, quite late, well past 40.

And I thought: This is a once-in-a-lifetime chance, and I want to see this little curly girl grow up.

From that moment on, I started asking myself: How can I replace my corporate salary in far fewer hours?
How can I build a business that gives me a true laptop lifestyle, where I work when I want, where I want, with whom I want and as much as I want?

Figuring that out for myself first became my mission. 

Today, the possibilities of an online, AI-supported business are so fantastic that I can pass this on to the women I work with: The freedom to work in a way that brings them joy.

3. What does New Work mean to you personally? Has the way you think about work changed over the years?
New Work has become a container term for many things. 

For me, it starts with where work comes from. 

Traditionally, work meant putting ourselves in the service of someone else. 
Now that we’re allowed to step outside the rigid frameworks of an employer, we can ask a different question: 

How can we use this shift to bring our legacy work, the reason we’re here, into the world on our own terms? 
In a way that creates lasting value for our communities, gives us a real sense of meaning and fits the life we actually want to live.
That’s a huge opportunity. 

Digitalisation and AI are major drivers, but so is a shift in values. One that takes our own needs seriously as the foundation of how we perform.

4. What does “Love What You Do” mean to you, especially during the more demanding or difficult phases of working life?
For me, “Love What You Do” doesn’t mean being on a high every day, thinking “how amazing is this.” 

It means feeling deeply connected to my work: This is what I’m here to do. 
That’s the place I can always come back to. And it’s a deep sense of fulfilment, the kind where I get goosebumps and think, “How great that it’s Monday again.”

At the same time, it gives me the freedom to notice: “Wait, I’ve taken a wrong turn somewhere, and it’s frustrating me.” 
And then to ask: What does my U-turn look like? What do I need to find my way back in, especially when things are demanding?
With AI transforming the world of work, I think many people are facing exactly this right now: What is the work I love, the work only I can do? Those are really exciting questions.

5. What does a good work bag need to do for your real working life? And what do you usually carry with you?
First of all, it has to be travel-ready: Really handy, wearable in different ways, and easy to attach to my suitcase. And of course it needs to look gorgeous and match my style, which is what most work bags are missing. 

Inside, I love it tidy and clearly organised. My laptop needs its place, my make-up needs its place, and my essentials like chargers, phone and keys need theirs. I love it when a bag gives me that structure. And there are two things I never leave the house without: My “beautiful moments” journal and a few nuts for my daughter.

Honestly, I want my bag to be so beautiful that I take it into spaces that have nothing to do with business. I happily carry it when I pick up my child from school, and people still stop me to ask: “What a beautiful bag, where is it from?”

My Amal from Victoria Hyde does exactly that.